It lets people know that this is a trusted, registered product and can discourage competitors from infringing on the asset you have registered. This offers the highest level of protection that a registered trademark receives. The registered trademark symbol (®) denotes that the good in question is registered in that country.
R trademark symbol mac registration#
This means you’ve applied for it and received a trademark registration from the US government. The circled R can only be used once you have a federal registration. What Does Each Symbol Mean?ĭetermining how and when to use each symbol begins with understanding what they mean. The circled R (®) can only be used once your good or service has been successfully registered, but the SM (℠) and TM (™) symbols can be used for common law protection while your application is pending. The three symbols that can be used are the circled R (®), the little capital letters TM (™), and the little capital letters SM (℠).
Luckily, throughout the entire registration process, you have different options for protecting your brand in the form of trademark symbols. Navigating the world of trademarks for your product or service can be difficult, but wholly necessary to protect your assets.
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